Feature Spew

I've taught many a pitching workshop and have warned entrepreneurs, innovators, and creators that they can become so enamored with their own "technology" or "idea" that they mistakenly spew about its features to their listeners. They do this without their audience having a REASON TO CARE, and no frame of reference to understand. The guy/girl pitching then becomes like one of those spitter dinosaurs that keck up a vision-obscuring-mucus onto their prey to immobilize them, and the listener is like the freaked out Nedry. Only that's NOT A GOOD THING when you are asking for money, buy-in, or support.

Thanks to Ron Wild, former resident at the Canadian Film Centre's Media Lab, for this hilarious and perfect example of feature spew: